Grocery Lead’s Role Profile
Summer 2024 | Kroger Co. UXR Internship
A close look at grocery department lead’s day-to-day responsibilities, with a particular focus in their technology usage
TIMELINE
May - Aug 2024
MY ROLE
Responsible for UX Research (semi-structured interviews, affinity mampping, competitive analysis, )
TOOLS
Figma
Mural
OVERVIEW
During summer 2024, I had the opportunity to intern as a UX researcher at Kroger Technology & Digital in Cincinnati, OH. My 3 month long internship was on understanding a grocery department lead’s day to day responsibilities, with a particular focus in technology, to help uncover the needs and goals of our associates as well as to inspire user-centric products.
CHALLENGE
Currently, the retail operation employs a rigid schedule that restricts associates’ flexibility and autonomy. Additionally, their daily schedules are overly complex, which may hamper productivity. Gaining a comprehensive understanding of associate’s day-to-day activities would help identify areas for improvement and enhance overall efficiency.
RESEARCH DELIVERABLES
A journey map that captured the daily schedule, device and app usage, and emotional journey of the users.
Identified 4 actionable insights addressing current pain points and uncovering opportunities for improvement.
IMPACT
The present study took a comprehensive approach to products and explored the broader ecosystem
Delivered key findings in a presentation to the entire AX team, fostering cross-functional insights and collaboration.
LESSONS LEARNED
I’m truly grateful for the opportunity to join the team and learn directly from such a supportive UXR team! This experience has been incredibly insightful, not only during the hands-on work but also through the conversations I’ve had with others. Some of my key takeaways are...
Embracing silence and “awkwardness” during interviews can lead to deeper insights.
Crafting concise, yet impactful interview scripts is crucial for adapting to a fast-paced environment.
Staying flexible, especially when conducting in-store interviews.
Building genuine connections with interviewees to foster trust and openness.
Recognizing the role of UXR as the bridge between users and the company.
Due to NDA restrictions, I’m unable to share specific details about
my work.
However, if you have any questions about my research, internship experience, or anything else, I’d be happy to connect!